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Debbie Launches Inaugural Financial Services Marketing Report and Workshop

Debbie Launches Inaugural Financial Services Marketing Report and Workshop

Press Center
February 20, 2023

Member Acquisition Cost Update

Debbie is proud to announce the launch of their inaugural Financial Services Marketing report, meant to shine a spotlight on the average account acquisition cost for financial institutions.

When discussing account growth woes with financial institutions, we realized it was time to tackle a crucial question head-on: What’s the real North Star for Member Acquisition Cost (MAC), and how do we accurately calculate it?

Our team of dedicated engineers has scraped publicly available call report data from over 100 credit unions, along with survey data Debbie collected from over 50 banking and credit union executives.

To access the full 2024 report, please click here.

To learn how to calculate your own member/account acquisition cost and to hear about strategies other top institutions are utilizing, please join us for our Measure Your MAC Workshop on Feb 26, 2025 at 2 pm ET.

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* This information is estimated based on consumers who were active inside the Debbie app from 3/1/2022-7/1/2022.

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** APR is the Annual Percentage Rate. Your actual APR may be different. Your APR is based on multiple factors including your credit profile and your debt to income ratio. APR ranges from 9.99% to 16.99% and is determined at the time of application. Lowest APR is available up to a 36 month term, to borrowers with excellent credit. Conditions apply. Advertised rates and fees are valid as of 6/10/2023 and are subject to change without notice. Terms and Conditions apply. Debbie reserves the right to modify or discontinue products and benefits at any time without notice. Participating lenders, rates and terms are also subject to change at any time without notice. The information you provide to us is an inquiry to determine whether our lenders can make you a loan offer. If any of our lending partners has an available loan offer for you, you will be invited to submit a loan application to the lender for its review. Not all borrowers receive the lowest rate. Lowest rates are reserved for the highest qualified borrowers. We do not guarantee that you will receive any loan offers or that your loan application will be approved. If approved, your actual rate will depend on a variety of factors, including term of loan, a responsible financial history, income and other factors.